VISIT DALLAS
Not many ad guys can say that they wrote the tagline to the city they live in – especially when it has a population of nearly 1.4 million people. Even fewer can say they did it by ignoring the brief and everyone else, but I did just that by making sure that “Big Things Happen Here.” The whole story is a doozy. Ask me over a beer sometime.
Visit Dallas Overview
Don’t have a lot of time? Watch this quick campaign overview.
Visit Dallas Reveal Video
Mayor Mike Rawlings used this video to present to the Dallas city council.
Visit Dallas Cotton Bowl
This is a shortened version played nationally during the Cotton Bowl.
Visit Dallas Print Ads
Art Director Bryan Barnes and Creative Director Earl Wallace were pivotal in bringing the idea to life with a simple, but elegant look.
Visit Dallas Takeover
From billboards to bus signs, parade floats to professional NASCAR cars, this campaign was placed in every aspect of life.
Visit Dallas B & G Experience
The most infamous part of this campaign was placing 6-foot-tall B’s & G’s throughout the city. It’s since been stolen by literally everyone.
