CATTLE BARON'S BALL
Usually a 40th anniversary is all about celebrating, but when this single-night fundraiser for cancer research hit 40, they wanted to do more than party. They wanted to remind everyone there was still a ton of work to do. Art Director Nathan Beasley and I told them to “Spur On”, and the results? One anonymous person donated $3.4 million.
Cattle Baron's Ball 2013
I really liked the 'Spur On' theme, because it spoke to people in so many different ways, whether they were fighting cancer themselves or working for a cure.
Cattle Baron's Ball 2013 Auction Materials
The auction book used the HP-augmented reality software Aurasma so when you use your phone, the videos listed in the next section would play.
Cattle Baron's Ball 2013 - Interview Videos
From the CBB founder Jacque Wynne, to doctors, researchers and even a cancer survivor, I was humbled to have them answer my questions.
Jacque Wynne - Founder of the Cattle Baron's Ball
Richie Humphreys - Cancer Fighter
Dr. O'Donnell - Cancer Researcher
Cattle Baron's Ball 2015
In 2015 CBB wanted to put more focus on their objective, so Art Director Sean Ellis and I told them to “Cowboy Up and Take Cancer Down.”
