KEYBANK
I’m not the best at math, so I thought financial writing would be a real challenge. Then when Agency of Record Fallon introduced new branding that was attitudinal and headline-focused, the challenge got even harder. Thankfully my team of ACDs Angela O’Daniel and Raul Escudero made it easy for me to focus on the line, while they took care of the layouts.
Direct Mail
The hardest part of the new branding was you had to be a bank, without sounding like a bank – and you had to get bank people to approve it.
eNewsletters
These bi-monthly eNewsletters were a fun challenge not just because of tone. There were also some very strict character counts for each section.
Homebuying How To Poster
Homebuying is a hard process. That’s why Raul and I created an easy and instructional way to help people through the steps of buying a home.
Client Communications
Not everything was challenging branding work. I also spent time writing the guts of their communications, like loan denial letters and the like.
