PIZZA HUT
My foray into the app world was creating The Hut’s first-ever order-taking, pizza-making application. Working with Creative Director Scott Lindsey and Earl Wallace, I was assigned the challenge of writing three different 300-page docs simultaneously that each tracked every single possible scenario of the ordering process. I think the final product truly was “The Killer App for Your Appetite.”
Pizza Hut App Instructional Video
Don’t have a lot of time? Watch this video.
Pizza Hut App Announcement
It took the world by storm, winning Forbes Best Application and being featured in an Apple ad. And I was lucky enough to write the tagline.
Pizza Hut iPad/iPhone e-Commerce Apps
There had to be a content page for every possible screen in each version, so I got very comfortable working directly with David Dean of our IA team.
Pizza Hut Website
And of course, while juggling this project I also helped with the regular maintenance of the Pizza Hut website.