FRITO-LAY
When working on Frito I didn’t just “chip in”, I ate the whole bag. From promotions to point-of-sale, guerilla to radio, I’ve had my hand in every imaginable brand. Working with such great artists as Chuck McBride and Laragh Gallagher, my cheese-stained fingerprints can be seen on a lot of different things.
Cheetos Unification Bowl Print Ad
For April Fools, we wanted people to think the BCS created a new college bowl game, so I wrote a 3,000-word double entendre for USA Today.
Because in reality, the new bowl was a glass bowl filled with tasty Cheetos.
Flat-Earth Fruit Chips Employee Video
To get riled up for a new product, Frito hired ESPN’s Swami Chris Berman. He liked the script I wrote so much, he asked who wrote it during shooting.
Life Champs Innovation Video
Working for the innovation team, many times I was asked to write an inspirational spot for a product that didn’t even exist, like “Life Champs.”
Lay's & NFL Radio Spots
As a Dallas Cowboys fan, making the Eagles kicker David Akers repeat his lines over and over gave me just a tiiiiiiiny bit of satisfaction.