OTHER FAVORITES
Here’s a few other pieces that I like to brag about when talking to my friends. Unless I’m talking to my Art Director friends Scott LeBlanc, John Meadows and Chris Capron, because they were there originally.
Grolsch Branding
Looking to be viewed as a relaxing beer, Scott and I were able convey that exact idea with a single word and tie it to the main attribute of the product.
7-Eleven Radio
When I worked on 7-Eleven, the agency would throw all the best writers at the job, so having one picked and produced was rare. Here are two of mine.
ALLTEL Holiday Direct Mail
It wasn’t easy, but one time John and I figured out how to play “Deck the Halls” on a touch-tone phone and then made it ALLTEL’s Holiday Card.
Sony PlayStation Direct Mail
One of my first jobs, Chris quickly taught me that direct mail doesn’t always have to be a double postcard or a letter kit inside an envelope.
