THE BONEYARD
Sadly, in the marketing world (as well as real life) many of our best ideas never see the light of day, but if you really want to get an idea of how I think and write, these are some of the best examples. Plus, I just love them so much I just can’t let them go.
USOC - I Will Give Everything
While pitching the United States Olympic Committee, I was asked to create a script to call for donations. It’s one of the best things I’ve ever written.
Trident - Make Mr. T Smile
To celebrate International Smiles Week, users would tell a joke online to Mr T. If he laughs? Free gum. No laugh? Get called a fool (and free gum).
7-Eleven Radio
OMG, working on 7-Eleven radio over my career has been a blast. Here are a few selections I thought were awesome but never made air.
