AT&T SMALL BUSINESS
My work for AT&T was all about getting back to business. As the lead writer on the Small Business team, shifting my focus from a consumer to a company was a challenge, but with the help of CD Darryl Vasilinda, ACD Antoine Harris and Art Director Katie Lane, our team of four was totally able to make the connection.
AT&T "Power of &"
The most difficult part of the “Power of &” campaign was coming up with balance of the word pairings. They needed to be connected, yet opposite.
AT&T NetMotion
NetMotion keeps vital services connected while they’re on the go, so these headlines had to work just as quickly as the people reading them.
AT&T and Android
As a writer with a history in direct mail, I really enjoyed finding a way to break the word “productivity” into parts and still remain on brief.
AT&T Exclusively Business Members
And while all our work for AT&T was business, it wasn’t all “business.” Sometimes Katie and I got to have fun with promotion break room posters.
