BALCONES DISTILLING
I'm not really a whisky guy, but that didn't stop me from being an important part of the new overall branding that introduced Balcones Distilling to the world. Working with the amazingly talented copywriter Nicole Adams and art director Hannah Godfrey we put Balcones directly into the eyes of Texas.
Balcones Branding Strategy
Officially my job is being a creative copywriter, but working at the Infinite Agency gave me the opportunity to also work on the strategic side of the table.
Balcones Tagline
Nicole and I wrote hundreds upon hundreds upon hundreds of taglines. Unfortunately for me, I'm pretty sure she came up with the final chosen line. However, we worked so tirelessly for so long, it still feels like a major accomplishment on my part.
Balcones Texas Monthly Ad
While I might not be able to claim the actual tagline, I was able to write a ton of fun, attitudinal lines for the campaign, including the one below that ran in Texas Monthly.
